Review Name Display controls how customer names appear alongside their reviews, with a strong emphasis on privacy protection and customer choice. Reviewsion takes a unique approach by preserving the original privacy decisions from each platform while offering options for visual consistency across your store.
How names display by platform
Shopify / Reviewsion-collected reviews
Customer has full control.
During review submission, customers choose.
Show full name (John Smith)
Show first name only (John S.)
Stay anonymous (displays as configured in theme)
Their choice is always respected
No override without explicit permission
Why this matters. Direct reviews are the most personal interaction with your brand. Respecting the customer's display preference shows you value their privacy choices.
Etsy imports
Shows Etsy display name.
Whatever name appears on Etsy is imported
Usually first name or username
Reflects Etsy's privacy settings
Maintains marketplace consistency
Privacy consideration. Etsy buyers expect their Etsy display name, not their full legal name, maintaining their marketplace identity.
Amazon imports
Shows Amazon profile/username.
Imports public Amazon display names
Never exposes real names if Amazon doesn't
Typically shows usernames like "BookLover123"
Preserves Amazon's privacy protection
Important. Amazon takes privacy seriously, and so does Reviewsion. We never attempt to uncover names Amazon has chosen to protect.
eBay imports
Shows eBay's masked username.
eBay automatically masks usernames (e.g., "a***b")
Reviewsion preserves this masking
Protects buyer-seller privacy
Maintains eBay's security standards
Why masked. eBay masks names to prevent off-platform transactions and protect both parties. This protection continues in Reviewsion.
CSV imports
Shows whatever you provide.
You control the data during import
Can include full names, first names, or anonymous labels
Your responsibility to ensure consent
Follows your privacy decisions
Creating visual consistency
The challenge
With multiple import sources, you might see.
"John Smith" (Shopify review)
"BookLover123" (Amazon import)
"a***b" (eBay import)
"Sarah" (Etsy import)
This creates an inconsistent appearance that can look unprofessional.
Anonymize reviewer names
For Amazon & eBay names
Reviewsion offers an elegant solution for consistency.
Enable Anonymization
Navigate to Settings → Display Settings
Find "Reviewer Name Display"
Toggle "Replace Amazon/eBay names with your anonymized label"
Configure in Theme
Go to Shopify Admin → Online Store → Themes
Click Customize on your theme
Find Reviewsion block settings
Set "Anonymous formatting" to your preference.
"Verified Buyer"
"Verified Customer"
"Anonymous"
Etc...
Result
Amazon usernames → Your chosen label
eBay masked names → Your chosen label
Shopify/Etsy names → Unchanged (respect original choice)
Why only Amazon & eBay?
These platforms already obscure real names.
Amazon uses usernames, not real names
eBay uses masked identifiers
Converting to a consistent label doesn't reduce transparency
Actually improves clarity for customers
Shopify and Etsy preserve choice.
Customers explicitly chose their display preference
Changing would violate their decision
Trust requires respecting these choices
Privacy and names
GDPR compliance
Personal data handling includes these responsibilities.
Lawful basis for processing
Explicit consent for display
Right to erasure (deletion on request)
Data minimization (only show what's necessary)
Reviewsion has these privacy controls.
Preserving original consent choices
Never exposing more than source platforms
Allowing anonymization options
Supporting deletion requests
CCPA requirements
Privacy responsibilities also include these items.
Transparency about data use
Option to opt-out
Equal service regardless of privacy choices
Reviewsion's approach naturally aligns with these requirements.
Troubleshooting
"Names showing inconsistently"
Check
Anonymization settings in Reviewsion
Theme customizer configuration
Individual review sources
Cache clearing needed
"Want to change customer's choice"
Important. You cannot override individual choices
Respect customer decisions
Use anonymization only for already-masked names
Consider requesting new reviews with preferred settings
"Anonymous label not appearing"
Verify.
Setting enabled in Reviewsion
Theme supports anonymous labels
Correct theme block selected
Save and refresh needed