Review Requests are the heart of Reviewsion's review requests system. They're automated emails sent to your customers after they make a purchase, providing them with a personalized link to submit their review. These requests reach out at the perfect moment, making review collection possible and dramatically increasing your response rate.
Why Review Requests Matter
The Reality of Review requests
Without Review Requests:
You miss all potential reviews
Products appear unpopular with zero social proof
Competitors with reviews win sales
With Review Requests:
5-15% of customers submit reviews when given the opportunity
Each customer gets their personalized submission form
You capture feedback while experiences are fresh
Products build essential social proof
The Business Impact
Review Requests directly affect your bottom line:
Conversion boost: Products with reviews convert 270% better
Trust building: 93% of customers read reviews before buying
SEO benefits: Fresh content and rich snippets improve rankings
Customer insights: Understand what customers really think
Competitive advantage: More reviews than competitors = more sales
What Makes Reviewsion's Review Requests Powerful
Intelligent Automation
Smart timing: Send when customers are most likely to respond
Product matching: Request reviews for exactly what was purchased
Follow-up sequences: Multiple reminders increase response rates
Return handling: Automatically cancel requests for returned items
Complete Customization
Beautiful templates: Professional emails that match your brand
Personalization: Use customer names, order details, products
Incentives: Offer discounts for reviews (unique codes generated)
Advanced Features
Test mode: Perfect your setup before going live
Advanced rules: Control who gets requests and when
QR codes: Add to packing slips for instant reviews (Pro)
Low rating support: Help unhappy customers before they review publicly (Pro)
How Review Requests Work
The Automated Flow
Customer places order → Purchase completed
Timer starts → Based on your delay settings
Request sent → Professional email delivered
Customer clicks → Opens review form
Review submitted → Instantly published or moderated
Thank you sent → With discount code if configured
Follow-ups sent → If no response (customizable)
The Customer Experience
From your customer's perspective:
They receive a friendly, branded email
See their specific products listed
Click to leave a review (one-click access)
Submit rating and comments easily
Receive a thank you with rewards
Feel valued and heard
Getting Started with Review Requests
Step 1: Configure Basic Settings
Navigate to Settings → Review Requests
Essential settings:
Enable Review Requests: Turn on the system
Delay Days: When to send (7-14 days typical)
Follow-ups: Enable reminders (1 for Standard, 3 for Pro)
Moderation: Auto-publish or review first
Step 2: Design Your Email Templates
Navigate to Settings → Template Settings
Key elements:
Upload your logo
Set brand colors
Choose email theme
Write compelling subject lines
Craft persuasive email content
Step 3: Set Up Incentives (Optional)
Configure discounts to reward reviewers:
Set discount amounts (10-15% typical)
Add media bonus for photos
Step 4: Test Everything
Critical: Use Test Mode before going live!
Step 5: Go Live
Once tested and refined:
Disable test mode
Monitor first requests
Track metrics
Optimize based on results
The Importance of Test Mode
Why Test Mode is Critical
Test Mode lets you perfect your review request system without bothering real customers. This is especially important if you're switching from another review app.
When Switching Review Apps
If you're moving from another platform:
Without Test Mode (risky):
Customers might get duplicate requests
Emails might conflict with old app
Mistakes affect real customers
No way to test changes safely
With Test Mode (safe):
Send only to approved test emails
Perfect your templates privately
Test complete flow safely
Ensure old app is fully disabled
Launch confidently when ready
How to Use Test Mode
Enable Test Mode in Review Requests settings
Add test emails (your email, team members)
Place test orders or use existing ones
Send test requests to approved emails only
Review and refine templates and timing
Test complete flow including follow-ups
Disable test mode when perfect
Test Mode Indicators:
"Test" badge on requests in dashboard
Send buttons disabled for non-test emails
Clear visual distinction
Safe environment for learning
Key Features by Plan
Standard Plan ($9/month)
Unlimited review requests
1 follow-up reminder
Basic email templates
Standard timing options
Discount incentives
Test mode
Pro Plan ($19/month)
Everything in Standard plus:
3 follow-up reminders
4 premium email themes
Advanced timing options:
Weekend skipping
Exact time sending
Delivery-based timing
QR codes for packing slips
Low rating support mode
Advanced return handling
Best Practices for Success
Timing is Everything
Physical products: 7-14 days after fulfillment
Digital products: 2-3 days after purchase
Services: Shortly after completion
Subscriptions: After first billing cycle
Email Optimization
Subject lines: Under 50 characters, personalized
Content: Brief, friendly, value-focused
Call-to-action: Clear, prominent buttons
Mobile-first: 70% open on phones
Follow-Up Strategy
First reminder: 7 days after initial
Different messaging: Each should be unique
Respect frequency: Don't over-email
Final attempt: Clear it's the last ask
Incentive Guidelines
Meaningful discount: 10-15% motivates action
Unique codes: Prevents sharing/abuse
Common Questions
"When should I send review requests?"
Depends on your products:
Fast shipping + simple products: 5-7 days
Standard shipping + regular products: 7-14 days
International or complex products: 14-21 days
B2B or high-value items: 21-30 days
"Should I use incentives?"
Generally yes, but consider:
Incentives increase response 2-3x
Some platforms have rules about incentivized reviews
Be transparent about incentives
"What if customers unsubscribe?"
Unsubscribes are respected automatically:
Customer won't receive future requests
Other transactional emails still sent
Track unsubscribe rates (should be <2%)
"How do I handle negative reviews?"
With Pro plan's Low Rating Support:
Intercept 1-3 star ratings
Offer immediate assistance
Resolve issues privately
Convert problems into opportunities
The Bottom Line
Review Requests aren't just helpful – they're essential. On Shopify, they're the only way customers can submit reviews, as each request creates a unique, personalized submission form linked to their specific order. By automatically sending these requests at the optimal time with branded, compelling emails, you make review collection possible and achieve response rates of 5-15%.
Start with Test Mode to perfect your approach, especially if transitioning from another platform. This ensures your launch is smooth, professional, and effective. Once live, Review Requests work 24/7 to build your social proof, increase conversions, and grow your business.
Remember: Without Review Requests, customers have no way to leave reviews for your Shopify store. With Reviewsion's automated system, every customer gets their opportunity to share feedback, building the social proof that drives future sales.
Ready to automate your review requests? Start with Test Mode today and see how Review Requests can transform your review strategy. Your future customers will thank you for the social proof that helps them make confident purchase decisions.